Promoting Your Website Offline

PROMOTING YOUR WEBSITE OFFLINE


 

o Add your Website address prominently to all business-related materials, including business cards, letterhead, invoices, coupons, flyers, and all marketing collateral


o
Mention your Website address in all print, radio and TV advertising


o
Mention your Website address in your out-of-office and on-hold voice-mail messages.


o
Link on your email signature (Often overlooked… but very important)


o
Business & yard signs


o
Other websites: friends, business associates, and public directories.


o
Offer incentives to visitors of your website: valuable & useful info, money saving coupons.


o
Brainstorm with an associate, friend etc. to figure out other ways to give your website exposure that may be relevant to your industry, community etc.


o
Display on your car with stick on or magnetic signage.    


NOTE:
In order to optimize space use your website address without the http://www (i.e. mmgwow.com)


Where else besides your website can you offer so much information with regards to your services or products? Promote it!


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