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Your banker. Without him you may not
be in this business. Foster your relationship, even when you're not asking for a loan.
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The local media. Business editors and reporters are always on the
lookout for interesting story ideas. By including the press on your mailing list, you may find yourself making the news.
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Your clients. Remember, it's harder to gain a new customer
than to hold on to an existing one.
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Investors. As with your banker, you want to keep your investors
informed of what you're doing.
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Vendors with whom you
do business. If they're in tune with you, they will be better able to serve your needs.
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Professional organizations. Share your successes and ideas with
other business owners. They'll do the same for you.
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Prospects. You've always got to keep numerous leads in the
pipeline.
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Officials in local and state government. We all need friends in
high places.
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Civic and community leaders. They wield a lot of influence in the
neighborhood. Let them know what is important to you.
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Family
and friends. Without them, where would you be?
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